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FCC comes on board as presenting partner for Ag Expo

Ag Expo proudly presented by FCC takes place from Feb. 27-29 in Lethbridge’s new Agri-food Hub & Trade Centre

Lethbridge, Alta. – As a new era begins for Ag Expo, a familiar partner has returned to once again support the event. Farm Credit Canada (FCC) has once again signed up as the presenting partner for Ag Expo 2024, which moves into its new home in the Agri-food Hub & Trade Centre for the first time from Feb. 27-29.

A Southern Alberta tradition, Ag Expo, proudly presented by FCC, and produced by Lethbridge & District Exhibition, brings exhibitors from across the globe together in Lethbridge – the heart of Canada’s Premier Food Corridor – to showcase products and services that can directly improve agricultural production.

“FCC is a natural fit as the presenting partner for Ag Expo,” says Peri Price, Ag Expo Show Manager. “Ag Expo and FCC share a vision of creating opportunities and fostering innovation in agriculture. We are so excited for this new chapter of the Ag Expo story, as Southern Alberta’s largest and longest-running agricultural showcase expands into our new venue and continues to shine a spotlight on the region’s unique agricultural ecosystem.”

FCC is Canada's leading agriculture and food lender, providing a complement of services designed to meet the evolving needs of food businesses. FCC’s employees are committed to building strong customer relationships, sharing knowledge and expertise that supports the long-term success of individual operations and the entire industry.

“FCC is proud to once again be the presenting sponsor of Ag Expo,” says Jeff Affleck, FCC Senior Vice-President, Operations. “From cattle and grain to specialty crops like potatoes and sugar beets, southern Alberta is a unique region that produces a variety of agricultural products. FCC sees tremendous value in supporting Ag Expo as it brings the people, products, and innovations behind these sectors together in one place to drive continued success for the entire industry.”

Ag Expo 2024 vendor space has already sold out as more than 300 companies will be on-hand to showcase the latest in farming equipment, new industry technology, irrigation systems, livestock supplies, chemicals, seeds and more. This year’s event will also feature a Tech Zone, highlighting technological advances in agriculture, and the annual North American Seed Fair.

Ticket details for Ag Expo 2024, proudly presented by FCC, will be announced soon. For more information, visit


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